About Daniel

Daniel Lubetzky's Headshot

Best known as the founder of KIND Snacks, Daniel Lubetzky is a business leader, investor, and social innovator working to build bridges between people and increase appreciation for our shared humanity. As the son of a Holocaust survivor, he has made it his life’s work to help prevent what happened to his father from happening again.

Daniel is a member of the Anti-Defamation League’s Inaugural Board of Directors. His commitment to creating economically sustainable and socially impactful businesses has been lauded by the World Economic Forum, the Skoll FoundationConscious Capitalism, the Hispanic Heritage Foundation, and the Horatio Alger Association. In 2015, Daniel was named a Presidential Ambassador for Global Entrepreneurship by President Obama. He is the author of The New York Times bestseller Do the KIND Thing and a Guest Shark on Season 11 of Shark Tank.

Daniel holds a BA in Economics and International Relations from Trinity University and JD from Stanford Law. He has lived in the United States since emigrating from Mexico at age 16. Today he lives in Manhattan with his wife and four children, and enjoys spending time with his family and practicing magic.

Timeline & Projects


Launches PeaceWorks, a not-only-for-profit company encouraging economic cooperation between neighbors in conflict regions


Creates the OneVoice Movement, a grassroots movement that amplifies the voices of mainstream Israelis and Palestinians to become advocates for a two-state solution


Founds KIND Snacks, named in honor of Daniel’s father, a Holocaust survivor. Launches the first KIND® Fruit & Nut bar, creating a new healthy snack category defined by delicious and nutritionally dense ingredients you can see and pronounce


Co-founds Maiyet, a luxury fashion brand focused on elevating the crafts of artisans in developing economies


Seeds Feed the Truth, an independent organization to elevate truth, transparency, and integrity in the food system

Through The KIND Foundation, seeds Empatico, a free tool for educators to connect classrooms around the world through video and activities that spark curiosity, kindness, and empathy


Creates the Lubetzky Family Foundation with a focus on education, democratic institutions, Jewish unity and values, and Middle East conflict resolution


Establishes Equilibra Partners Management, a personal investment platform that partners with entrepreneurs to help build their businesses and pursue their visions

Do the KIND Thing

Daniel’s New York Times best-selling book, Do The KIND Thing, is a handbook for success in business, life, and the all-important task of building a more compassionate world

"Do The Kind Thing" book cover

In the News

FOX Business

Who is the Man Behind KIND?


Kind snacks founder’s advice for small business owners: ‘The rules have changed’

How a Single Hire Can Make or Break Your Company
Fast Company

KIND Snacks founder, Daniel Lubetzky: my number one lesson from Shark Tank


How KIND prepared for the crisis it never could have predicted


Restaurateur Danny Meyer: The industry was not in good shape even pre-pandemic

Wall Street Journal

Donations are pouring in during the coronavirus pandemic. But how do you get them to those in need?

The New York Times

KIND Snacks Founder on how the pandemic will affect the food business

USA Today

KIND Snacks Founder: The Japanese American Hero Who Saved My Family

Wall Street Journal

How the Kindness of Others Motivates KIND’s Founder

The New York Times

Corner Office: Daniel Lubetzky, of KIND Snacks, on Reaching Multiple Goals

USA Today

The Amazing Story Behind that KIND Bar You’re Eating


How Did I Get Here?


KIND Brands Founder on Competition and Growth


Brief but Spectacular


KIND founder: Immigrants recognize ‘how great America is,’ are huge part of US success

Fast Company

Most Creative People

Yahoo Finance

The World is Getting Hijacked by Extremism says KIND Founder, Daniel Lubetzky

Fast Company

KIND’s Foundation is Investing $20M to Teach Kids Empathy


5 Lessons from my Father,
for my Kids

The Washington Post

Feeling Stuck in your Social Media Bubble? Here’s the Latest in a Growing Class of Apps Designed to Help


KIND Bar CEO is Pledging $25M Toward Better Nutritional Information


KIND Foundation Helps to Connect Students Globally

CBS Morning

KIND CEO Takes on Food Groups Over Nutrition Policy


Portrait of the Founder and CEO of KIND

ABC News

9-year-old gets a taste of corporate life

CBS News

The Fastest Growing Energy Bar, Bar None

Fox Business

KIND Bar Founder: Social Entrepreneur and Leader


Secrets to Pitching and Winning Investors


Why You Should Wear Your Mistakes Proudly