About Daniel
Best known as the founder of KIND Snacks, Daniel Lubetzky is a business leader, investor, and social innovator working to build bridges between people and increase appreciation for our shared humanity. As the son of a Holocaust survivor, he has made it his life’s work to help prevent what happened to his father from happening again.
Daniel is a member of the Anti-Defamation League’s Inaugural Board of Directors. His commitment to creating economically sustainable and socially impactful businesses has been lauded by the World Economic Forum, the Skoll Foundation, Conscious Capitalism, the Hispanic Heritage Foundation, and the Horatio Alger Association. In 2015, Daniel was named a Presidential Ambassador for Global Entrepreneurship by President Obama. He is the author of The New York Times bestseller Do the KIND Thing and a Guest Shark on Season 11 of Shark Tank.
Daniel holds a BA in Economics and International Relations from Trinity University and JD from Stanford Law. He has lived in the United States since emigrating from Mexico at age 16. Today he lives in Manhattan with his wife and four children, and enjoys spending time with his family and practicing magic.
Timeline & Projects
1994
Launches PeaceWorks, a not-only-for-profit company encouraging economic cooperation between neighbors in conflict regions
2002
Creates the OneVoice Movement, a grassroots movement that amplifies the voices of mainstream Israelis and Palestinians to become advocates for a two-state solution
2004
Founds KIND Snacks, named in honor of Daniel’s father, a Holocaust survivor. Launches the first KIND® Fruit & Nut bar, creating a new healthy snack category defined by delicious and nutritionally dense ingredients you can see and pronounce
2011
Co-founds Maiyet, a luxury fashion brand focused on elevating the crafts of artisans in developing economies
2017
Seeds Feed the Truth, an independent organization to elevate truth, transparency, and integrity in the food system
Through The KIND Foundation, seeds Empatico, a free tool for educators to connect classrooms around the world through video and activities that spark curiosity, kindness, and empathy
2018
Creates the Lubetzky Family Foundation with a focus on education, democratic institutions, Jewish unity and values, and Middle East conflict resolution
2019
Establishes Equilibra Partners Management, a personal investment platform that partners with entrepreneurs to help build their businesses and pursue their visions
Do the KIND Thing
Daniel’s New York Times best-selling book, Do The KIND Thing, is a handbook for success in business, life, and the all-important task of building a more compassionate world
What Daniel Is Talking About
On Social
In the News
Who is the Man Behind KIND?
Kind snacks founder’s advice for small business owners: ‘The rules have changed’
KIND Snacks founder, Daniel Lubetzky: my number one lesson from Shark Tank
How KIND prepared for the crisis it never could have predicted
Restaurateur Danny Meyer: The industry was not in good shape even pre-pandemic
Donations are pouring in during the coronavirus pandemic. But how do you get them to those in need?
KIND Snacks Founder on how the pandemic will affect the food business
KIND Snacks Founder: The Japanese American Hero Who Saved My Family
How the Kindness of Others Motivates KIND’s Founder
Corner Office: Daniel Lubetzky, of KIND Snacks, on Reaching Multiple Goals
The Amazing Story Behind that KIND Bar You’re Eating
How Did I Get Here?
KIND Brands Founder on Competition and Growth
Brief but Spectacular
KIND founder: Immigrants recognize ‘how great America is,’ are huge part of US success
Most Creative People
The World is Getting Hijacked by Extremism says KIND Founder, Daniel Lubetzky
KIND’s Foundation is Investing $20M to Teach Kids Empathy
5 Lessons from my Father,
for my Kids
Feeling Stuck in your Social Media Bubble? Here’s the Latest in a Growing Class of Apps Designed to Help
KIND Bar CEO is Pledging $25M Toward Better Nutritional Information
KIND Foundation Helps to Connect Students Globally
KIND CEO Takes on Food Groups Over Nutrition Policy
Portrait of the Founder and CEO of KIND
9-year-old gets a taste of corporate life
The Fastest Growing Energy Bar, Bar None
KIND Bar Founder: Social Entrepreneur and Leader
Secrets to Pitching and Winning Investors
Why You Should Wear Your Mistakes Proudly