The economic environment under COVID is volatile, which makes temperance and a measured approach tougher than ever—and all the more impressive to achieve. This year, I’m particularly interested in partnering with entrepreneurs who exemplify an ability to reconcile opposing forces and tensions, even when under pressure. Here’s my advice for how to achieve this sense of balance—and why investors are likely to find the skill more valuable than ever.Read More
In times of crisis and uncertainty, entrepreneurs are more likely to look outside of themselves for answers. Desperation makes the idea of a playbook—a quick-fix rule sheet outlining what worked for someone else in the marketplace—even more appealing. But we need to resist the temptation to check our creativity at the door. In this environment of high disruption, when all the rules have suddenly changed, it is more important than ever to ditch the playbook and focus on the toolkit instead.
There are three reasons to toss out the playbook. First, anything that has already been disclosed lacks an essential element of surprise. In sports, a play is successful when it is so novel—so innovative and unexpected—that no one sees it coming. By this logic, following someone else’s playbook inherently lacks ingenuity.Read More
We’ve decided today that KIND – in the United States and across the 32 countries where we now operate – will vote with our advertising dollars in favor of truth, fairness, civility, and kindness. Most immediately, KIND is joining the Stop Hate for Profit initiative started by Color of Change, the National Association for the Advancement of Colored People (NAACP), the Anti-Defamation League (ADL, whose Board I serve on), and others. We will pause our Facebook and Instagram advertising across all product lines starting July 1st through the close of the month.Read More
As seen in Fast Company: Kind Snacks founder opens up about company culture in the age of COVID-19 and beyond
Our team has been working from home for over two months, and I’ve been stunned to observe how well the model is working. I’d like to attribute its success to Kind’s uniquely entrepreneurial culture, and I do believe this is playing a role in sustaining high levels of productivity, teamwork, and ingenuity. And other company leaders assure me we are not alone. They tell me that, generally speaking, their teams are working hard and nothing has fallen apart. Many of us are questioning whether an office culture is necessary…Read More
We Need to Talk: Why KIND won’t be at Expo West, and why the Natural Foods community may need to re-examine our relationship with the organizers
KIND’s innovation line up is the most exciting and ambitious since our founding. I’ve enjoyed attending Expo West and...Read More